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case study

Empowering a Truck Parts Enterprise With Competitor Pricing Data.

Helping a technology leader in the design, manufacture and distribution of truck parts, successfully expand its customer base across Asia and other continents.
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Business Challenge

With multiple marketing campaigns and increasing competition through comparison shopping sites, our client needed more accurate insights to better understand the pricing strategies of their competitors.

Key Requirements

A competitive intelligence solution that offers comprehensive information about competitor products as well as pricing is exactly what client needed. The solution must adhere to following conditions in order to deliver optimal benefits for client.

  • Extensive information to identify untapped markets and potential for profit.
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  • Frequent data delivered in real-time to ensure transparency information.
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  • Reliability of data ensured by procuring the data directly from competitors as opposed to secondary research.

Solution

We designed a comprehensive solution to extract multiple data points from top competitor auto part supplier websites. Data was collected and delivered on a monthly basis, enabling accurate and up-to-date product price comparison. As well as product matching data we delivered invaluable insights such as:

  • Name of product
  • Product Description
  • Part Number (SKU)
  • Available & Case quantity
  • Product imagery
  • MRP, List Price & Discounts
  • Cross references
  • Manufacturer Details
  • Warranty information
  • Mention of used, refurbished or new
  • Warranty Information
  • Shipping information
  • Location of product
  • Unit of measure
  • Technical specifications
  • Source URL

Results

Pricing intelligence solution from WebDataGuru has allowed client to enjoy the following benefits.

Unlocked tactical pricing data for every product in their collection

Improved competitive pricing strategy

Increased profit margins

Tapped into new customer base

Project

Delivery Model

Solution

Industry

Frequency

Monitoring retail price of competitor

Data-as-a- service

Competitive and Pricing Intelligence

Automotive, Retail, Manufacturing

Monthly